Glow in The Dark Labels

As a waiter, I sometimes have to go into the basement to get alcohol for the bartenders. Even with lighting, sometimes things are hard to see in certain places. Problem solved. Companies such as Heineken are creating glow in the dark labels that look very appealing. It is inspired by the dimly lit night clubs, however, it will also come in handy for bar backs. I think the designs can be very interesting. Here is one example.

Source: http://www.thedieline.com/trending-a-glowing-trend