Amazing new product... NeverWet

NeverWet is an extraordinary new product that allows you to apply a "superhydrophobic" coating that, once applied, completely repels water. This product, which comes in spray and paint form, would allow you to preserve clothes and surfaces by preventing liquids from ever damaging them. It was developed by Ross Nanotechnology, and could be a potential life changing product.

Source: http://www.core77.com/blog/materials/amazing_super_water-repellent_coating_21117.asp